Turath Wins the 2026 Canadian Choice Award | A Milestone for Palestinian Fashion in Canada
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Turath, a Palestinian-owned fashion brand based in British Columbia, Canada, is proud to announce that we have won the Canadian Choice Award for 2026.
This award represents a powerful milestone, not just for our brand, but for Palestinian heritage fashion in Canada. It reflects something deeply meaningful: people have chosen Turath. Customers across Canada have supported, worn, shared, and believed in what we create.
This recognition is community-driven. It confirms that our values, our craftsmanship, and our cultural storytelling resonate.
About Turath: A Palestinian Fashion Brand Built on Community
Founded in 2021, Turath is a Palestinian-owned, women-led fashion brand rooted in cultural preservation and handcrafted work.
We specialize in:
- Tatreez denim jackets
- Hand-embroidered Tatreez special orders, stitched by Palestinian women artisans
- Keffiyeh-inspired apparel and Al Nabulsi keffiyehs made in Palestine
- Embroidered sweatshirts and hoodies
- Arabic-inspired t-shirts
- One-of-a-kind heritage pieces and limited-edition cultural streetwear
Each embroidered design is digitized in-house and embroidered piece by piece in British Columbia using a single-needle embroidery machine. Every garment is cleaned, finished, tagged, and prepared with intention.
Turath is built on cultural pride, ethical slow fashion, community support, diaspora connection, and resistance through art.
What Winning the Canadian Choice Award 2026 Means
The Canadian Choice Award recognizes Canadian businesses for customer satisfaction, innovation, and business impact.
For us, this award means our community has seen the care that goes into every piece, and that people are not only purchasing from Turath, they are choosing what we stand for: handcrafted quality, cultural preservation, ethical business practices, and humanitarian commitment.
From Palestine to Canada
Our Al Nabulsi keffiyehs are made in Palestine, and our embroidery is done one piece at a time in British Columbia, Canada.
This bridge between homeland and diaspora is intentional. Through Tatreez motifs, olive branches, and traditional Palestinian patterns, Turath transforms heritage into wearable art.
We are not fast fashion. We are cultural preservation through fashion. And this award shows that people recognize that difference.
25% of Profits Donated to Humanitarian Aid
Turath donates 25% of all profits to humanitarian aid in Palestine and where it's most needed. As of June 2026, we've donated $35,000 since 2023.
This commitment is not marketing. It is foundational to who we are. When customers choose Turath, they support both cultural preservation and humanitarian aid.
Frequently Asked Questions
Is Turath a Canadian brand?
Yes. Turath is based in British Columbia, Canada, and ships across Canada and to the US.
Is Turath Palestinian-owned?
Yes. Turath is a Palestinian-owned fashion brand, founded in 2021.
Did Turath win the Canadian Choice Award?
Yes. Turath won the Canadian Choice Award in 2026.
How are Turath's clothes made?
Our embroidered pieces are digitized in-house and embroidered piece by piece in British Columbia. Our printed designs are produced by a professional print shop, and our Al Nabulsi keffiyehs are made in Palestine.
A Community Milestone
This is more than an award. It is proof that Turath has been chosen: by customers, by community, and by Canada.
Winning the 2026 Canadian Choice Award is a milestone that belongs to everyone who has supported Palestinian fashion, worn Tatreez with pride, and believed that heritage deserves visibility.
Thank you. We'll keep growing, handcrafted, intentional, and rooted in tradition.